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Previously worked with companies including Epsilon, Apptio (IBM), PLOY, Purple Beard Learning, and Maji Financial Wellbeing. I've led product design strategy, shaped MVPs, simplified complex workflows, and translated user insights into impactful product experiences through strategic thinking and cross-functional collaboration.

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Featured projects

maji onboarding

Reimagining the onboarding experience

A redesign that increased completion from 0% to 18%, increased account linking by 100%, and led 4 users to book their first coaching session.

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Subscription

Removing friction, driving upgrades

Through in-product design changes alone (no off-product nudges), redesigned the subscription flow to clarify plan value, lifting core to Master upgrade by 11%.

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Maji report

Defining an MVP for financial literacy

Created reporting views so employers can see PLOY's overall impact, including engagement levels financial health, and progress toward goals.

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Designing a live CO2 monitoring platform
for cities

The client needed support to design their MVP and dashboards  to monitor carbon emissions. 

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Instagram channel

Beyond UX

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Yoga teacher
medium

I have an Instagram channel life_in_iteration where I create content mostly on UX, learning design and pursuing a design career.

I write on medium, about my perspective on life, learnings, lessons, experiences.

I'm also a certified yoga teacher and teach a small group of students online, something that keeps me grounded.

I have been a Kérastase Aspire for her mentor, helping young girls with flash mentoring sessions.

Creativity for me started way before I used a digital device.

Beyond UX

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